About us
Creating a world where pets thrive naturally.
Personalized, integrative wellness for your beloved companion — delivered through one seamless platform.
Why we exist
Pet health has been reactive for too long.
For too long, pet health has focused on treating illness rather than preventing it. Traditional veterinary care is essential, but many families are searching for something more:
- A way to understand their pet's unique needs through advanced testing.
- Guidance on natural solutions that support whole-body health.
- A trusted platform that combines science, sustainability, and compassion in one place.
KiLoki was created to fill this gap — empowering pet owners with the resources to help their companions thrive naturally.
Our story
Inspired by the dogs who needed something different.
KiLoki was founded by Joe Kurchock, whose journey as a lifelong pet parent changed when he began caring for his own deaf dogs. Their needs were different. Their care required creativity, patience, and a holistic approach.
That experience sparked a realization: all pets, not just those with special needs, benefit from personalized wellness.
With over 20 years of experience in leadership and strategy, and a passion for holistic living, Joe built KiLoki Pet Wellness as a platform that merges science-based testing, holistic care, and sustainability.
Start your pet's wellness journeyOur vision
A healthier, happier future where animals thrive naturally.
Supported by a global community of informed, empowered, and compassionate pet owners. Together, we are redefining pet wellness, one animal at a time.
Our mission
Enhance the health and vitality of animals.
Through compassionate, natural, and integrative wellness solutions. We believe every pet deserves balance, longevity, and joy — and that begins with giving pet parents the tools, knowledge, and support to make proactive choices.
Our commitment to sustainability
We are committed to eco-friendly practices, from sourcing sustainable products to minimizing environmental impact. Because wellness for pets should never come at the cost of the planet.
Meet our founder
Guided by a shared mission to change the future of pet care.
Joe Kurchock
Business leader and devoted pet parent, inspired by a passion for holistic animal wellness.